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A start-to-finish guide to setting up, targeting, tracking, and troubleshooting Facebook & Instagram ad campaigns that generate real leads.

How to optimize your account, what type of content gains traction, where to post, how much to post, and how to gain a following.

Account setup, the 2026 algorithm explained, what content actually earns reach, and how to grow a real following.

How the batch-testing algorithm works, what content actually gets reach, and how to gain a real following, even from zero.

Shorts vs. long-form, channel setup, monetization explained, and how to actually grow a channel in 2026.

Why personal profiles outperform Company Pages, how LinkedIn's new AI ranking system works, and how to grow a real following.

How to turn social traffic into real leads and sales — and how to build the entire funnel yourself, step by step, on Netlify.